Fertility
Your Most Intimate Health Data Shouldn't Be For Sale
When you download that free fertility app, you’re not just getting a cycle tracker. You’re becoming the product.
Every symptom you log, every cycle date you enter, every pregnancy test result you record—it all becomes valuable data sold to the highest bidder. Marketing companies. Insurance firms. Data brokers who profit from your most personal moments.
In an era where reproductive privacy hangs in the balance, this isn’t just uncomfortable. It’s dangerous.
The Hidden Cost of “Free” Fertility Apps
Those colorful ovulation predictors flooding your app store? Most generate revenue through a simple transaction: your intimate health information in exchange for their “free” service. They promise to help you conceive while simultaneously monetizing your fertility journey.
The irony runs deeper. Many of these apps provide unreliable predictions, especially for individuals with irregular cycles. They create confusion when you need clarity, false hope when you need accuracy. The very tools claiming to support your fertility goals often prioritize data collection over genuine effectiveness.
Why Sterling Parents Takes a Different Path
At Sterling Parents, we made an intentional choice that might surprise you: we don’t include cycle tracking in our app. Not because we couldn’t, but because we believe you deserve something better than another data-harvesting tool disguised as healthcare.
Instead of relying on algorithms that treat every cycle the same, we teach you to understand your unique patterns. We provide evidence-based methods for tracking ovulation—real knowledge you can trust, not predictions generated to keep you engaged with an app.
Our Promise to You
Created by an ObGyn who understands both the medical and personal sides of fertility, Sterling Parents operates on a different model entirely:
No advertisements cluttering your experience. We don’t need to sell your attention to marketers.
No data sales, ever. Your information stays yours—protected, private, and never monetized.
No hidden agendas. Our only goal is supporting your journey with accurate, helpful information.
Real support from real experts. Instead of generic advice, you get nuance and guidance from professionals who’ve walked this path themselves.
Your Privacy in an Uncertain World
In today’s climate, where personal health data faces increasing vulnerability, we want you to feel completely secure. Your information will never be sold, shared, or used for anything beyond supporting your fertility goals.
You deserve an app that prioritizes your wellbeing over profit margins. You deserve privacy protection that’s absolute, not conditional. You deserve support that’s genuine, not designed to extract value from your most vulnerable moments.
That’s exactly what Sterling Parents provides—and what it will always provide.
