Pregnancy comes with a lot of questions.
Obi gives you answers you can actually trust.
The pregnancy and postpartum app created by a board-certified ObGyn.
Inside the app
Everything you need, exactly when you need it.
Built for every stage — TTC, pregnant, postpartum, or navigating loss.
Obi meets you where you are.
Built for every stage — TTC, pregnant, postpartum, or navigating loss. Obi meets you where you are.
Clinical guardrails, real expertise. Not a scary search result.
Guidance specific to each week of pregnancy and postpartum so you know what’s normal and what’s not.
Neuroscience-backed tools that stop worry spirals before they start. Simple. Actually usable at 2am.
Why not just Google it?
Other sources guess.
Obi knows.
Google serves the scariest headline first. ChatGPT sounds confident — and might be completely wrong. Obi is built differently.
Sounds confident even when very wrong.
Obi
Medical-grade AI with clinical guardrails. Dr. Sterling’s medical expertise behind every single response.
ChatGPT
Endless conflicting info. Don’t know what to trust. Searches end in information overwhelm.
Meet your expert
Your brain is changing.
Here's someone who understands.
Noa Sterling, M.D., FACOG is a board-certified OB-GYN and mindfulness teacher with a degree in neuroscience. She built Obi on a simple truth: pregnancy doesn’t just change your body – it rewires your brain for motherhood.
And feeling supported and calm through that process isn’t just good for you. It matters for your baby too. Obi pairs expert medical guidance with nervous system and emotional regulation practices that carry you through pregnancy – and into the mother you want to be.
Credentials
BA Neuroscience University of Southern California, Summa Cum Laude
M.D. Keck School of Medicine at University of Southern California
ObGyn Residency LAC + USC Medical Center
Fellow of the American College of Obstetricians & Gynecologists
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